Daddy Mac Trophy XL 14 Cod Saltwater Jig Lure

With a combined 75+ years of commercial and recreational fishing experience, the son-in-law / father-in-law team of Jack Houghton and Dennis MacDonald (Daddy Mac) were determined to use their experience and knowledge to create and customize lures that had the design and features they knew would increase their hook-up rate, meet their needs and prove successful. With careful thought to quality, color, design, and an awareness of migration trends, they first created their own Herring, Squid, and Sand Eel lures. They knew that's what bass were chasing.

Daddy Mac Lures® is evolving. They've recently re-branded and expanded the product line based on their most successful lures and valued customer feedback. What began as a personal endeavor to meet their own fishing needs has turned into a great opportunity to meet the needs of fellow fishermen - all the while doing something they're passionate about.  

Daddy Mac Lures - Fishing lures for the avid fisherman