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Berkley Gulp! Saltwater Jerk Shad Soft Bait Lure - 5 Pk.

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.

  • Erratic darting motion imitates struggling baitfish
  • Exclusive Gulp! scent dispersion to expand your strike zone
  • Darting and quick glide will entice strikes
  • Designed to target fish suspending or holding in vertical cover
  • Biodegradable
  • Suggested use: Working weedlines, wood, docks, and dams
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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
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