Freshwater Fishing

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

The Glow-in-the-Dark Steely Fishing Spoons by Iron Decoy® were designed specifically for fresh cold-water fishing and are ideal for ice fishing. The high-quality paint colors from Japan have a 12-hour glow. The glow paint covers the entire lure for...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

Built for bottom-contact domination, the FMJ delivers refined sensitivity, intuitive loading characteristics, and a silky-smooth power delivery. Designed with the perfect upper blank tension to navigate gnarly terrain and the ability to transmit contact...

With intuitive loading characteristics and a wellspring of power, the Daemos is a demonically accurate snipe-caster built to take single-hook applications to the next level. Ideal for swim jigs, spinner baits and buzzbaits, Daemos has the compact...

A master of finesse, the Addermine's aggressive taper blends a light tip, torquey midsection and powerful base into a cohesive whole, putting surprising sensitivity and intuitive control within your grasp. Proprietary 5D blank construction enables an...

Renowned for its lithe and sensitive blank, Flyssa is designed to manage light line applications with quiet confidence. Developed primarily for finesse swimbaits, hair jigs and spybaits, Flyssa's 5-D construction also exhibits the kind of sensitivity and...

The F3.5-72XS Wind Buster is the go-to choice to confront a vast and varied field, offering an ideal balance of length and power to handle finesse softbaits and smaller hardbaits alike - especially when tough headwinds make lures difficult to cast with...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...

The Z-2’s high-pitch action and relentless bulldog style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 6 ft. - no small feat given it’s diminutive size and weight - and allows for longer, more...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite...

The tail-weighted, fast sinking GH46 Humpback trout minnow is built to dominate tough, technical streams and fast current. Despite its diminutive size, the tall body gives off outsized flash to bring discerning trout to the table. The GH46’s heavy...

An embodiment of next-gen Japanese finesse, the Karashi rolls four irresistible techniques into one bite-sized offering: I-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With incredible application range,...

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish - exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must...

The Spark Shad 4" is a hand-poured paddle-tail with a hull-design that increases linear stability. With an extremely sensitive tail designed to produce natural high-frequency vibrations even at slow retrieve speeds, the Spark Shad will keep fish...

The long-awaited, bottom-scuttling stealth craw has arrived. Sleeper Craw harnesses the revolutionary performance of the Sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of...

The Bates Hundo'50 keeps everything you love about the Hundo - ergonomic shape, refined control, ultra-smooth casting - and fits it into a slightly larger frame.Built for anglers chasing slightly bigger fish or needing added stopping power and line...

The Glow-in-the-Dark Steely Fishing Spoons by Iron Decoy® were designed specifically for fresh cold-water fishing and are ideal for ice fishing. The high-quality paint colors from Japan have a 12-hour glow. The glow paint covers the entire lure for...