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Williams Ridge/Back Lure

$7.99 - $9.99
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Williams® celebrates its 100th anniversary in 2016. The Ridge/Back™ is being introduced in this 100th year and named the RB100 to commemorate the occasion.

A compact and heavier casting spoon series, the Ridge/Back uses a proven shape and design. Ideal for use as a casting spoon, it can also be trolled and jigged. It's a multi- species versatile lure that's as at home on the Great Lakes breakwalls as it is in the back country inland lakes. The Williams trademark genuine silver and 24K gold finishes reflect any and all available light deeper and farther.

  • Versatile and compact casting spoon
  • Can also be trolled and jigged
  • Reflects light for eye-catching, fish catching success
  • Canadian classic with a worldwide reputation
  • Suggested use: Multi-species
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Williams Lures
Williams Lures
Trophy takers for almost 100 years!

The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.

There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!

Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.
Description Color(s) Size / Weight Application Price Qty

RB100S

More Info 		Silver Length: 1-7/8" Weight: 2/5 oz. Freshwater $7.99

RB100H

More Info 		1/2 & 1/2 Length: 1-7/8" Weight: 2/5 oz. Freshwater $9.99