Williams Wabler Lure zoom in


Williams Wabler Lure

The Wabler® is the lure that founded the fishing tackle division of the Williams® Company over 75 years ago.

The Wabler, as are all Williams lures, is stamped from premium polished brass. A multi-step plating operation then applies the genuine silver and / or 24k gold finishes Williams lures are renown for. The final step in the plating process incorporates a further plated electroclear outer coat, which is then baked on. This process does not dull the finish as a lacquer would. It does render the Williams silver and half & half finishes saltwater resistant and basically tarnish proof.

  • Versatile spoon which works equally well at a wide range of speeds due to its stabilizing ridge and shape
  • The ridge, the trademark of Williams lures, prevents the Wabler from rotating without changing the proven shape and action of the lure
  • Great for stream trout or panfish
  • Also a good selection for ice fishing
  • Canadian classic with worldwide recognition
  • Suggested use: Trout, panfish, ice fishing
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Trophy takers for almost 100 years!

The Williams® company was founded by brothers A.D. and Malcolm Williams at the turn of the 20th century, and their classic Wabler® lure is now recognized by anglers from around the world. The first Williams Wabler was stamped in Buffalo N.Y. sometime around 1914, and full production began in 1920. Williams lures have been produced in Canada since 1978 and are now entirely produced in the Brecks Sherbrooke Quebec Canada facility along with Mooselook®.

There are three constants to Williams lures. They all have a genuine silver and / or 24 carat gold finish. They have always been produced in North America by anglers for anglers. And, they have been consistently produced - for close to 100 years!

Williams large range of series, sizes, styles, colors, and weights offer anglers a proven selection.
Description Color(s) Size / Weight Application Price Qty


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Half & Half Nu-Wrinkle Length: 2-5/8"; Weight: 1/2 oz. Freshwater $10.99