Berkley PowerBait Ripple Shad Soft Bait Lure - 10 Pk. zoom in


Berkley PowerBait Ripple Shad Soft Bait Lure - 10 Pk.

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.
  • Package of ten soft baits
  • Unique segmented body for more vibration and swimming action
  • More surface for great scent dispersion
  • Lifelike body
  • Color detail
  • 3D red eyes
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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Description Color(s) Size / Weight Application Price Qty


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Smelt Length: 3" Freshwater $6.99


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Firetiger Length: 3" Freshwater $6.99


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Pearl White Length: 3" Freshwater $6.99