Berkley PowerBait MaxScent The General Lure - 8 Pk. zoom in


Berkley PowerBait MaxScent The General Lure - 8 Pk.

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action.

  • Package of 8 soft baits
  • Releases super-charged scent field
  • Durable and long-lasting
  • Classic slow falling stick bait wiggle action
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The year was 1937 and 16-year old Berkley Bedell decided to take $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. Soon, neighborhood girls were working for him in their homes and in his basement making flies, silkworm gut, and cable wire leaders.

Berkley's ongoing experimentation over the next few years would lead, in 1959, to the introduction of the infamous Berkley® Trilene® monofilament line. Since that time, the company has added rods, baits and countless other product innovations to become one of the world's leading tackle companies.

For lures, line, fishing accessories and more, you can count on the Berkley line of products.
Description Color(s) Size / Weight Application Price Qty


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June Bug Length: 5" Freshwater $8.99