Heddon Pop'n Image Lure

<The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water...

<The Sonar is Heddon's® adjustable-action lure. Its unique line-tie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the...

<The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. The tough lure features a trio of super-sharp saltwater grade hooks...

<The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes...

<The Heddon® Torpedo has been one of the world's top-selling, top-producing topwater lures for generations. The Torpedo's aerodynamic shape, along with its balance and weight, allows anglers to...