Rapala DT (Dives-To) Series Lure

As Lauri Rapala fished the waters of Finland's Lake Paijanne in the 1930s, he quietly rowed and watched. What he saw was that big fish eat little fish — especially little fish that are wounded. So Lauri started whittling, carving, and shaving a lure that would mimic that wounded minnow. And from cork, tinfoil, and melted photographic negatives, the Original Floater™ was born.

As the Rapala® legend grew, so did the product line. Along came the Shad Rap® lure, Fish 'n Fillet® knives, and the XLT series rods, to name just a few of their inspired products. Today's offerings include an eclectic mix of lures, rods, reels, and accessories, all born of the legendary Rapala innovation and with one simple goal: to help fishermen catch fish.