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Cotton Cordell Big O Square Lip Crankbait Lure

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It's known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

  • Squared lip
  • Buoyant body 
  • Excellent cover-deflecting ability
  • Great for shallow water fishing
  • Suggested use: Bass
  • Made in USA
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Even in heavily fished waters, Cotton Cordell® lures still get strikes from monster bass and walleye. Cotton Cordell fishing lures were originally developed for fishing guides who needed something that was easy to fish and was sure to work when all else failed. These popular fishing lures are irresistible to bass, walleye and other big freshwater fish.

Need a deep-diving crankbait to get the job done? The Cotton Cordell Grappler Shad was designed using insight from pro anglers. Doing some walleye fishing? The popular Wally Diver was designed with the profiles, action and colors specifically for walleye fishing. Cotton Cordell works closely with lake and river guides, professional bass fishermen and walleye anglers, and they thoroughly test new ideas to make sure they perform up to their brand promise.

With more than half a century of testing, designing, and manufacturing fishing lures they've learned what the big fish can't resist. If you're serious about bass fishing, walleye fishing or any other fishing, give Cotton Cordell fishing lures a try.
Description Color(s) Size / Weight Application Price  

C7604

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Chrome / Black Back Length: 2" Weight: 1/4 oz. Freshwater $6.99

C7811

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Smokey Joe Length: 3" Weight: 3/8 oz. Freshwater $6.99

C7840

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Crawdad Length:3" Weight: 3/8 oz. Freshwater $6.99

C7842

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Chartreuse Perch Length:3" Weight: 3/8 oz. Freshwater $6.99

C7899

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Natural Crawdad Length:3" Weight: 3/8 oz. Freshwater $6.99