Cotton Cordell Big O Square Lip Crankbait Lure

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It's known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

• Squared lip
• Buoyant body
• Excellent cover-deflecting ability
• Great for shallow water fishing
• Suggested use: Bass
• Made in USA