Hogy Lure Company

Stitched together from a dozen archetypes, the Franken Popper is equal parts chugger and walker, a loud caller when you need splash and a finesse glider when you don’t. Designed as the big...

The Protail Fly is designed to imitate micro-forage with an ultra-life-like swimming action and profile. Several years in the making, the Hogy® Protail Fly has deep roots from Capt. Mike's time as...

Hogy's® Charter Grade Squid Jig is designed for balanced visibility in a variety of conditions. It features a unique soft style paint finish which provides a natural feel to the jig body, encouraging...

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. Weighing 1.5 oz, they're a dream to cast on inshore and lighter offshore outfits. The...

The Hogy® Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by. These...

Traditionally known for revolutionizing tuna popping, the Hogy® Mini Chug Popper is equally effective for targeting false albacore inshore. Featuring a large cup face, this popper maximizes water...

The unique design of the Barbarian Tournament-Grade Jig Heads' technical locking curve allows a maximum transfer of energy toward the point while setting the hook. This results in faster and more...

The 8" Eel has accounted for countless cow stripers over the years. A true trophy hunter's soft bait, this soft bait is designed to be paired with 10/0 Ultra Barbarian Jig Heads (sold separately)...

Designed for DIY anglers, the Protail™ Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused with high-visibility...

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure...

Squid Biki-Rigs are designed for balanced visibility in a variety of conditions.3-dropper Biki-Rig with imitative shrimp profileUnique flash body paint, encouraging squid to grab and holdLifelike...

This slim casting machine is designed to accurately imitate sand eels and sand lance. Its finish and coloration is unbeatable. .Solid metal core for exceptional casting distanceOffshore grade heavy...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's® trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook,...

The pre-rigged Pro Tail was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic, professionally molded around VMC® Barbarian Jig Hooks,...

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 4Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging...

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 5Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging...

The Pre-Rigged Pro Tail was designed with big game inshore anglers in mind. It features a specialized blend of tough, yet flexible soft plastic, professionally molded around a VMC® Barbarian Jig Hook...

A dream to cast on inshore tackle, this simple Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. It features multiple rattle chambers for extra sound...

A dream to cast on heavy inshore and medium heavy offshore gear, the simple Dog Walker has been carefully tuned for easy walk-the-dog action with minimal effort. It features multiple rattle chambers...