Yo-Zuri

The Yo-Zuri® Pro Series Glide Bait is a Japanese designed chopping style single jointed glide bait. Designed in conjunction with Yo-Zuri's top US BASS and MLF pro staff, this bait gives anglers an...

Yo-Zuri® SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in Yo-Zuri's private line factory in Fukuoka Japan. Made with the finest raw materials and put through their exclusive...

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense...

Yo-Zuri’s® Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybird’s extrusion process creates a true molecular blend of the...

Yo-Zuri's® Hybrid Line is a 50/50 co-polymer consisting of flourocarbon and nylon. Hybird’s extrusion process creates a true molecular blend of the two materials that is 100% waterproof with...

Yo-Zuri® is proud to announce the introduction of their new Blue SuperBraid.Blue is great visibility line that is designed for the angler to see their line on top of the water. Great for use in...

Yo-Zuri® is proud to announce the introduction of their SuperBraid. Blue line offers great visibility, designed for the angler to see their line on top of the water. Great for use in saltwater to...

Super durable and abrasion-resistant, TopKnot™ Fluorocarbon MainLine maintains its clarity even after extended use. This allows the angler to get even more strikes on the same line.The most...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact...

The Yo-Zuri® L-Minnows Series™ is used for controlled depth fishing. This legendary lure sinks at a faster rate than most standard minnow-style hardbaits on the market. In a style similar to...

Yo-Zuri's® Pin's Minnows Series™ has been a top seller worldwide for over two decades! The Pin's Minnow floating lures series is offered in a variety of natural colors and patterns to tempt...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for...

The 3DB Crayfish™ is a slow sinking crayfish pattern hard-bait, a forage favorite for largemouth bass. The design includes the patented Internal 3D Prism Finish along with Yo-Zuri’s® Wave...

The Yo-zuri® 3DB Pencil™ is a top-of-the-line, topwater, walk the dog-style lure. The internal 3D prism finish or new painted finish and rear placement, one-knock cadence rattle gives this lure...

The Yo-Zuri® 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It's the only Yo-Zuri jerkbait designed with flat sides, which make it perfect for stop-and-go retrieves, or a pause...

The Yo-Zuri® 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the internal 3D prism finish or new painted finish,...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an...