Williams Lures

Redesigned from the ground up, the Bully™ is even heavier than the original! Freshwater metallic lure Great for long distance casters and deep water enthusiasts Excellent light reflecting...

Williams® celebrates its 100th anniversary in 2016. The Ridge/Back™ is being introduced in this 100th year and named the RB100 to commemorate the occasion. A compact and heavier casting spoon...

The Williams® Flasher® is a traditional style attractor spoon. This design of spoon has proven itself for decades. The Flasher simply improves upon a good thing by adding jewelry quality precious...

The Williams® Dartee®, either in its original form or the more modern version reintroduced in the 1990's, has been producing for anglers for over half a century. Incorporates the advantages of the...