Rapala

The aggressive side-to-side X-Rap® Twitchin' Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. The lure's slow...

This topwater bait features an exclusive design that radically alters the action of the lure. A V-Rap® body design, combined with tail-weighted balance, allows the lure to cut quick with the snap of...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure.More record fish have been caught with Rapalas than any other lure.Saltwater...