Rapala

The 24" Folding Ruler features large easy-to-read numbers that are molded in high impact plastic. Mounting bracket holesReady to mount to gunwalesFolds flatFolds from 24" to 12" for storageInches and...

Whether you're keeping your catch, or throwing it back, you'll want to know how long it was.Measures up to 36 inchesOffers both inch and centimeter incrementsIdeal for boatsLightweight and easy to...

An indispensable tool, this knife with 4" blade features a serrated upper blade and s razor sharp, butt to tip blade. It's the perfect size for preparing bait and performing other boatside tasks...

This knife features a super-sharp, super-tough ceramic blade - 2x sharper and 15x edge retainment compared to steel. In other words - no sharpening needed. Lightweight and non-porous Incredibly...

The Touch Screen Scale adds ease and convenience to weighing and tracking your catch. This large digital scale is packed with features, yet intuitive in use. Displaying weight in lbs./oz., decimal...

Rapala's® White Comfort-Grip handle, favored by anglers in southern states, resists both heat and fatigue. The super sharp, tapered stainless steel blade is sturdy with a flexible tip for delicate...

The Angler's Combo is the perfect selection of tools for any angler.Includes:Super Line Scissors9" Floating Fish Gripper6-12" Angler’s Pliers

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...

The BX™ Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. One-of-a-kind pieces, the actions and the durability are...

The BX™ series from Rapala® lets anglers have the lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure...

Rapala® delivers ease and convenience in weighing and tracking your catch with this compact size. With the ability to display weight in lbs./oz., decimal lbs. or kg. increments, you can easily record...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

Built upon the legendary durability and world-record producing classic Rapala® Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure. More record fish have been caught with Rapalas than any other lure. Saltwater...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...