Rapala

This versatile lipless crankbait is ideal for casting, ripping through cover, or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming action on the...

Built to effectively reduce line twist, the Sniper Swivel helps anglers control their presentation with accurate casts or vertical fishing applications.Perfect swivel/weight combination for sniping...

Classic Rapala® wounded-minnow action, durable plastic body construction, and loud rattles make the Harvest Shad ideal for targeting your favorite gamefish in any situation.Durable plastic body and...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.Extremely durable, super TPE materialPerfect for finesse situationsExtra salt and scent...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either...

The RipStop's™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4 - 8 foot depth range. Rapala® has perfected the natural minnow action in...

Meet your new favorite jerkbait - Rapala’s® Shadow Rap®. This lure has moves that other lures only dream about. The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter...

Though evasive in action, this classic Rapala® minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they...

This compact lure just feels right in your hand. Add water, and it comes alive! Agile, nimble and responsive, describe this cutting evasive action, no other crankbait compares. Baitfish skitter and...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...