Rapala

The lure that started it all is still the number one go-to lure.Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked...

Perfectly consistent balsa wood, chosen from the top seven percent worldwide, is combined with carefully placed internal weights, a tapered fuselage and a thin tail design to create the ultimate in...

A deep-diving version of the Husky Jerk®, the Down Deep Husky Jerk®, via its oversized lip, reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast or retrieved...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...