Rapala

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled...

The BX™ Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. One-of-a-kind pieces, the actions and the durability are...

The BX™ series from Rapala® lets anglers have the lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind...

The Ultra Light Crank is designed to offer big action in a small bait. Its size 3 body dives to eight feet and delivers an enticing wobbling and rolling action. Freshwater lureBuoyant body easily...

The Jointed Deep Husky Jerk swims with the classic Rapala® wounded-minnow wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

At a mere 1/8 oz., the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra...

Starting in a tail down position, its arched body shape sets the lure up for a large kerplunk-pop and splash with every snap. Even the slightest tug, and the X-Pop comes to life.The X-Rap has a...

This is where the legendary Shad body shape meets X-Rap® attitude. An integrated long-casting system partners with an irresistible rattle to offer a classic swimming presentation or Xtreme X-Rap...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure.More record fish have been caught with Rapalas than any other lure.Saltwater...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure. More record fish have been caught with Rapalas than any other lure. Saltwater...

The X-Rap® Magnum® has all the life-like scale detail and selections from the incredible patterns of the original X-Rap. The massive diving-lip takes the X-Rap Magnum deep - unassisted. Nothing to...

The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish. Near neutral buoyancy, with a slight rise, provides a very natural wounded-minnow action...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude that these baits are known for. Built to withstand saltwater fisheries with Perma Steel® 3X hooks,...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon...

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a...