Hogy Lure Company

Stitched together from a dozen archetypes, the Franken Popper is equal parts chugger and walker, a loud caller when you need splash and a finesse glider when you don’t. Designed as the big...

The Protail Fly is designed to imitate micro-forage with an ultra-life-like swimming action and profile. Several years in the making, the Hogy® Protail Fly has deep roots from Capt. Mike's time as...

Hogy's® Charter Grade Squid Jig is designed for balanced visibility in a variety of conditions. It features a unique soft style paint finish which provides a natural feel to the jig body, encouraging...

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. Weighing 1.5 oz, they're a dream to cast on inshore and lighter offshore outfits. The...

The Hogy® Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by. These...

Traditionally known for revolutionizing tuna popping, the Hogy® Mini Chug Popper is equally effective for targeting false albacore inshore. Featuring a large cup face, this popper maximizes water...

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure...

Squid Biki-Rigs are designed for balanced visibility in a variety of conditions.3-dropper Biki-Rig with imitative shrimp profileUnique flash body paint, encouraging squid to grab and holdLifelike...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy® Perfect Tube is a tested and proven design with top shelf components and features not found in any other trolling tube...

This slim casting machine is designed to accurately imitate sand eels and sand lance. Its finish and coloration is unbeatable. .Solid metal core for exceptional casting distanceOffshore grade heavy...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's® trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook,...

Designed for heavy duty inshore fishing, the Hogy® Squinnow is multi-purpose jig that can be both cast and jigged. This jig features a rounded (low center or gravity) belly design and a flat top that...

Hogy's® Epoxy Jig features a vivid scale finish core surrounded by an ultra thick of epoxy for excellent durability and natural refraction of light. The core is perfectly balanced for long distance...

Hogy's® Epoxy Jig features a vivid scale finish core surrounded by an ultra thick of epoxy for excellent durability and natural refraction of light. Its core is perfectly balanced for long distance...

The pre-rigged Pro Tail was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic, professionally molded around VMC® Barbarian Jig Hooks,...

The folks at Hogy® let nature do the designing on their Peanut Bunker Jig. These tiny jigs are perfect imitators of baby bunker. Its flat sided body shape offers a seductive side to side wobble on a...

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 4Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging...

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 5Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging...

A dream to cast on inshore tackle, this simple Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. It features multiple rattle chambers for extra sound...