Googan Baits

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip,...

The Muscle Rod is a heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the...

Reaction baits are quick-moving baits, often with treble hooks, that trigger bites. These lures dart past the fish at a fast pace. When a fish does bite, you need a well-balanced rod to bend back and...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Gold Series line-up. But don’t let this little rod fool you - it still packs a punch and pulls...

Built for clear water bass, the Finesse Light spinning rod is the featherweight in Googan Squad's® Green Series line-up. But don’t let this little rod fool you - it still packs a punch and...

The Muscle Rod is the heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip,...

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod. Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It...