Googan Baits

The Muscle Rod is the heavy-duty stick built for big lures that require hefty hooksets. jigs, Texas rigs, frogs, and more big bass baits pair perfectly with this long and stout rod. At 7' 5", the...

The Googan Squad® Twitch rod is for lures that require rod tip movement. Lures that require jerking, slashing, ripping or twitching are ideal for this fishing stick. With every stroke of the rod tip,...

If you're looking for that one do-it-all casting rod, the Googan Squad® Go-To is the one for you. Hard baits, soft baits, jigs, topwaters and nearly everything in between, this medium-heavy powered...

Cast lightweight lures a country mile with the Googan Squad® Finesse Spinning Rod. Whether you're shaky head fishing offshore or skipping stick baits under the dock, this finesse rod is the deal. It...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest...

Packed with features from head to tail, the 4.65" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the...

The Explode Toad is Googan Baits® take on a soft plastic topwater buzz frog. Using their patented flange, the Explode Toad is able to create explosive topwater action while maintaining a slow...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...

The Googan Baits® Rattlin' Ned will help you bring the noise. Each Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is...

After countless requests, the folks at Googan Baits® has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, and months of developing testing, the perfect...

Big worms catch big fish. The 10'' Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it up Texas style with a 5/0 hook...

The 7.25" is the smaller vision of the original Mondo Worm, with the same Mondo-catching ability. Perfect for dragging on the back of a Texas rig or a Carolina rig. Package of 8 Soft texture...

Rig the 6" Lunker Log weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and...

Rig this bait weightless wacky style in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure. Pond, river, creek and lake bass...

Pond, river, creek and lake bass will all fall victim to the strike-causing action and scrumptious scent the Googan Baits® Lunker Log puts off. But, when the bite-getting tough and you need to...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big...

The Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big...

With the slightest twitch of the rod, the 7" Dart will indeed dart in all directions. With action like that, mondo suspended bass will not be able to resist. Package of 6 Soft body jerkbait Rig...