Bates Fishing Co. The E.D.C. Casting Reel

The E.D.C. is the reel you’ll grab without thinking twice. It's built tough, priced right, and ready to fish every single day. With a cast aluminum frame, it's lightweight and durable enough to handle daily abuse without breaking the bank. This is Bates'® most utilitarian reel yet - no frills, no fuss, just dependable performance on and off the water.

But what really sets the E.D.C. apart is what's under the hood: their Digitally Assisted Brake (D.A.B.) system.

This isn't your average cast control. The E.D.C. uses a built-in digital chip and electromagnetic braking to automatically adjust the brake in real-time as you cast. It senses spool speed thousands of times per second and applies just the right amount of resistance at every stage - harder at high speeds to stop backlash, lighter at low speeds to give you extra distance. And it’s completely self-powered - no batteries, no charging, just smart braking when you need it.

Whether you're bombing casts at first light or sneaking in a few after work, the E.D.C. gives you reliable performance and smooth control, all day, every day.

• Cast aluminum frame with matte black finish
• 12+1 bearings
• Digitally Assisted Brake (D.A.B) system
• 100mm crank arm
• Custom neoprene reel case
• Size: 100
• Drag: 15 lbs.
• Gear ratio: 7.1:1
• Retrieve: 28" per crank
• Weight: 6.2 oz.
• Made in USA with globally sourced and manufactured parts