Gibbs Danny Surface Swimmer Wooden Lure

Stan Gibbs, the creator of Gibbs Lures, began this company in 1946 when he first whittled unique wooden plugs that had the ability to attract fish. He began what is now the tradition of manufacturing quality wooden fishing lures with an outstanding record of consistently catching fish.

Stan Gibbs' hand crafted fishing plugs that worked so well for him became the foundation products of this new enterprise. Names like Polaris Popper, Casting Swimmer, Pencil Popper, Needlefish, and Darter are still common names along the beach. Each plug had its own distinct characteristics but common throughout was the ability to cast considerable distances into the wind. Stan knew how important it was to reach breaking fish that were out of the reach of other lures.

Of utmost important to Gibbs is their direct relationship with tackle shop dealers. In excess of 90% of these are also family owned (including Kittery Trading Post), and maintaining this direct tie has been a vital element in their method of operation.

For all of its 6+ decades of hand crafting saltwater fishing lures, Gibbs carries on the tradition of creating plugs from wood and other natural components despite the heavy competitive pressure from plastic manufacturers. Gibbs has been, and will continue to be a small, responsive family-owned business dedicated to producing top quality lures with careful attention to details which have become synonymous with the Gibbs Lures name.