Heddon Swim’n Image Lure

<The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble...

<The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water...

<The Sonar is Heddon's® adjustable-action lure. Its unique line-tie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the...

<The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side...

<The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass