MAD® was originally founded by World Champion Turkey Caller, Mark A. Drury in 1993. The brand is one of the fastest growing in the hunting industry, based on the application of innovation and new technology to old hunting traditions.
MAD's consumer following is made up of hard core, passionate hunters who spend every working minute thinking and planning their next pursuit. These hunters want an edge, and MAD delivers with exciting products. Products that are developed and tested by experts.