Klutz® was incorporated in 1977 in Palo Alto, California, by three friends from Stanford University. They began by selling sidewalk juggling lessons along with a trio of no-bounce bean bags. A week's effort earned the group $35. "It was then we realized the sky was the limit."
John Cassidy, the English major of the group, put the instructions in book form and titled it Juggling for the Complete Klutz. Today, how-to books from Klutz come packaged with the tools of their trade (from juggling cubes to face paints to yo-yos), and are designed for doing, not just reading.
For those of you who collect corporate mission statements, here's the Klutz credo: Create wonderful things, be good, have fun.