Hogy® Lure Company was founded by Capt. Mike Hogan who designed each product in the field. He's fished all over the country and has developed many products and techniques along the way - all with big fish in mind.

From Capt. Mike - "We started in 2004 when I left my office job in Boston and moved back to Cape Cod in order to get closer to fishing. I began running inshore and offshore charters again, focusing on trophy class fishing. I don't use live or dead bait, so I found myself needing baits for very specific situations to compete with live bait anglers. As a result, I saw a demand for large-style soft baits that mimicked the larger larger baits. I was trying to imitate. I spent many months working on the special blend of soft plastic and finally came up with the current plastic blend that we use today."

Hogy's ultra-top shelf soft plastic provides industry-leading, fish-catching action. The proprietary formula contains no fillers or heat stabilizers that can make other soft plastic lures smelly and brittle. Hogy plastics are soft, tough and excellent swimmers!