Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall...

The Original, the Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide...

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all...

Built to outperform any other bladed jig, the Slobberknocker combines innovative design and proven Berkley® features in one fish catching package. Through exhaustive acoustic and vibrational studies,...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head...

Ideal for slick calm days when you need a more finesse approach, the Berkley® Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Designed with professional angler and expert spinnbait fisherman Edwin Evers, the Berkley® Power® Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability...

Berkley® ProSpec® Hollow Braid is the new standard in Professional Grade™ Hollow Braid. Great for creating wind-on leaders, and top-shots with knotless splicing, it's truly hollow, with an...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...