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Bell Children's Fraction Bicycle & Skate Helmet - Discontinued Model
Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling, and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.
His legacy lives on today in Bell's commitment to racing, quality, and innovation.