Rapala

As Lauri Rapala fished the waters of Finland's Lake Paijanne in the 1930s, he quietly rowed and watched. What he saw was that big fish eat little fish especially little fish that are wounded. So Lauri started whittling, carving, and shaving a lure that would mimic that wounded minnow. And from cork, tinfoil, and melted photographic negatives, the Original Floater™ was born.

As the Rapala® legend grew, so did the product line. Along came the Shad Rap® lure, Fish 'n Fillet® knives, and the XLT series rods, to name just a few of their inspired products. Today's offerings include an eclectic mix of lures, rods, reels, and accessories, all born of the legendary Rapala innovation and with one simple goal: to help fishermen catch fish.

Viewing 1 - 48 of 89 total items

Rapala CrushCity Bronco Bug Lure - 6 Pk.

Rapala CrushCity Cleanup Craw Lure - 7 Pk.

Rapala CrushCity Ned BLT Lure - 10 Pk.

Rapala CrushCity Freeloader Lure - 6 Pk.

Rapala CrushCity The Mayor Lure - 6-8 Pk.

Rapala X-Rap Magnum Xtreme Trolling Lure

Rapala DT (Dives-To) Series Lure

Rapala Rap-V Blade Lure

Rapala BX Jointed Shad Freshwater Lure

Rapala Shadow Rap Lure

Rapala Scatter Rap Shad Lure

Rapala Scatter Rap Crank Lure

Rapala BX Jointed Minnow Freshwater Lure

Rapala BX Swimmer Lure

Rapala Ultra Light Crank Lure

Rapala BX Minnow Lure

Rapala X-Rap CountDown Lure

Rapala Salt Angler's 8.5" Pliers

Rapala Shallow Shad Rap Lure

Rapala X-Rap Pop Lure

Rapala Rattlin' Rapala Lure

Rapala Ultra Light Shad Lure

Rapala Fat Rap Lure

Rapala Down Deep Husky Jerk Lure

Rapala Scatter Rap Minnow Lure

Rapala Floating Fish Gripper

Rapala Fish Game Shears Tool

Rapala Single-Stage Ceramic Sharpener

Rapala 4" Bait Knife

Rapala Skitter Pop Lure

Rapala Shad Rap Lure

Rapala Jointed Shallow Shad Rap Lure

Rapala Stainless Steel Pliers

Rapala Jointed Deep Husky Jerk Lure

Rapala X-Rap Shad Lure

Rapala 50 Lb. Touch Screen Scale Angler Scale

Rapala 36" Adhesive Fish Ruler

Rapala Compact Touch Screen 50 Lb. Scale

Rapala Mini Fat Rap Lure

Rapala 24" Folding Ruler

Rapala Two-Stage Ceramic Sharpener

Rapala CountDown Lure

Rapala Tube Scale

Rapala Mini Split Ring Pliers

Rapala CountDown Magnum Saltwater Lure

Rapala Digital Scale

Rapala EZ Stow Line Scissor

Rapala Sportsmans Combo Pack

Viewing 1 - 48 of 89 total items

Rapala

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