In 1975, Oakley® founder Jim Jannard set out with the simple idea of making products that work better and look better than anything else out there. In his garage lab, he developed a new kind of motorcycle handgrip using Unobtainium®, named it the Oakley F-1, and pros found a new level of performance.

From there, Oakley went on to introduce the O/Frame® goggles, Eyeshades®, and the O/Frame MX®. With innovation such as High Definition Optics® (HDO®), Plutonite® lenses, and the perfect blend of new technology with science and art, Oakley's longevity in the world of performance gear is secure.