Initially worn by postmen and factory workers in the 1960's & 70's, Dr. Martens first few years of existence was selling work-wear boots in solid quantities to Britain’s working classes. In 2010 a revitalized Dr. Martens AirWair® celebrated its 50th anniversary: five decades that have witnessed the brand’s adoption by a diverse range of tribes, celebrities, musicians and free-thinking individuals – each subverting and twisting the boots and shoes to their own personal needs, attitudes and identity.