All Brands

Bay de Noc

Bay de Noc
The Bay de Noc Lure Company® started in 1955 in the Walleye Capital of the World. Little Bay de Noc, Gladstone, Michigan became the home of a lure that took the fishing world by storm - the Swedish Pimple. A group of friends, the Nybergs and the Apelgrens, made lures for themselves by using popular designs from Sweden. In 1957, they received a registered trademark for their design, and the lure became an instant hit throughout the Midwest and beyond.

What started out as a hobby among friends turned into a full-fledged American-made icon - the Bay de Noc Swedish Pimple.
The product-sales-price is USD 4.99
Free Standard Shipping on Qualifying Orders over $86.00!
The product-sales-price is $3.99 - $9.99
Free Standard Shipping on Qualifying Orders over $86.00!
The product-sales-price is $3.99 - $4.99
Free Standard Shipping on Qualifying Orders over $86.00!

Ice fishing equipment and accessories are essential for anglers seeking adventure in frozen waters. A sturdy ice auger is the first requirement, allowing holes to be drilled through the ice. Ice fishing rods are shorter and more robust, designed for ice-specific conditions. Tip-ups are handy tools that signal when a fish takes the bait, making it easier to manage multiple lines. Insulated ice shelters, from brands like Clam and Eskimo, protect anglers from the cold and wind, enhancing the fishing experience. Essential accessories include ice scoops, skimmers, and sleds for easy transportation. With the right gear, ice fishing becomes an exciting and rewarding sport even in the coldest climates.