The Bay de Noc Lure Company® started in 1955 in the Walleye Capital of the World. Little Bay de Noc, Gladstone, Michigan became the home of a lure that took the fishing world by storm - the Swedish Pimple. A group of friends, the Nybergs and the Apelgrens, made lures for themselves by using popular designs from Sweden. In 1957, they received a registered trademark for their design, and the lure became an instant hit throughout the Midwest and beyond.

What started out as a hobby among friends turned into a full-fledged American-made icon - the Bay de Noc Swedish Pimple.