Founded in 1921 in Svangsta, Sweden, Abu Garcia® has long made products to stand the toughest tests of anglers worldwide.

In 1941 the company introduced its first reel, the Abu Record®; in 1952, the world famous Ambassadeur®; and in 1965, the Cardinal® spinning reel. Today, Abu Garcia continues its long Swedish tradition of developing quality products with a dedication to craftsmanship and dependability.