MTI specializes in making PFDs. Their attention and resources don't wander off to making boats or selling paddles. Their focus is on Coast Guard approved PFD designs. They spend a lot of time considering what people need and want in a PFD, often bringing the experience of their own staff to the design table.
In addition to MTI's own staff, they draw on the wealth of experience that their dealers, reps, customers, and pro paddlers share with them. Some ideas are not possible due to strict Coast Guard regulations, but many of MTI's most successful ideas have come from people like you who took the time to write, call, or email MTI.
How you use a jacket, how it fits, what features you want, what colors, what price can you afford? If MTI can build a jacket that you will wear, then they believe that they have succeeded in one of their fundamental goals.
MTI's slogan is "for a water planet" because they want you to be able to go out and have fun on the water with the added safety of wearing your PFD. An accident really spoils everything. Is it too much to hope for that everyone will wear their PFDs when they recreate on water? MTI wants their PFD to be the "one you'll wear."
So here's MTI's simple formula:
- Make it comfortable so you'll wear it.
- Make it look good so you'll wear it.
- Give it features that are practical and useful.
- Make it affordable so you can buy it.
- Meet or exceed all Coast Guard regulations.
- Build it well so that it lasts for years and years of enjoyment.