Unselfie® is not just a brand, it's a state of mind. It's a reminder of shifting the focus of yourself and be part of something greater. Unselfie® is for those who recognize the responsibility we share to leave a positive, lasting impact on the world. ONE – one person, one intention, one dollar. Their mission: to raise awareness and funds for today’s most important causes and movements. For each band sold, they will donate one dollar. Because every single one counts; Unselfie® products are created to convey a message, to have fun, to take a stance, to give back, and, most importantly, to be unselfish.