Nite Ize Reflective Rope

Nite Ize® was founded by creativity and has continued to commit to innovation through over 20 years of business. Nite Ize products and brands strive to exemplify problem / solution based products with quality and performance at the core. They create products that are needed and make them work and are passionate about their products, their customers satisfaction, and the environment.

President Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder."

Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration and hard work. He was running the company from his mountain cabin when he received his first order for 42,000 Headbands. Years later the Nite Ize continues to expand with a large manufacturing facility and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently, "You have to be passionate, have faith in what you are doing, and be persistent."

In years that have passed since that fishing trip, Nite Ize has grown from one bright idea into a company that makes and sells a wide variety of accessories, tools, and devices. Every product they offer is designed with creative innovation for superior functionality, manufactured with top-of-the-line materials for optimum durability, and here to make your life easier, safer, and a little more
fun - day and night.