Yum® soft plastic baits are true fish attractants containing biological and natural fish oils with special ingredients that simulate an injured food source. It also stimulates the aggressive attack instincts of gamefish, helping you catch more fish.

Yum is the highly scientific secret ingredient in all Yum brand soft plastic lures and bottled attractants. It starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don't want on your bait or in the water, Yum Hand Balm masks negative odors like gasoline, tobacco, insect repellent, and human skin oils that gamefish can detect.