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Vortex Optics

Vortex Optics
Since 1986 Vortex® Optics has been an American-owned, veteran-owned, family-owned and operated business of hard-working folks located in south central Wisconsin.

Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 100 American team members strong, they work diligently day in and day out to provide some of the best products and service in the optics industry. All of their products are designed, engineered, pre-inspected and serviced in their modern facility to ensure you receive the best products and service for your hard-earned dollar.

Vortex - The Force of Optics™

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