Based in California for over 50 years, Vans® has been known as the leader in action sports footwear, specifically - Skateboarding, Snowboarding, and BMX Riding. Vans® introduced the first vulcanized cupsole and now uses WAFFLECUP™ technology to combine the best of both worlds with the support and durability of a cupsole and the superior boardfeel and grip of the traditional Vans® vulcanized shoe.