Flashback: 1896 - William Shakespeare, Jr., an avid fisherman of 27 years, wanted to improve on existing fishing reels so came up with a device for winding fishing line evenly back on the spool.

Flash forward: 2007 - Shakespeare® has enjoyed over 100 years of designing, manufacturing and providing quality tackle, reels, rods and other fishing necessities to thousands upon thousands of fishermen.

For top-quality fishing line, rod and reel combos, fly rods, and the famous Ugly Stik® line, Shakespeare has your fishing needs all wrapped up.