New Balance® began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior, and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

To ensure the best fitting, best performing shoes and apparel, New Balance focuses on improving their technology and production methods. They have maintained five manufacturing facilities in New England where they continue to rely on the skills and teamwork of the American workforce to produce a percentage of their athletic footwear. They also remained strongly committed to a core set of company values that include integrity, teamwork, and total customer satisfaction.