In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans, Levi's® jeans, then called "waist overalls," were born. Since that time, the company has led the way in producing fashionable and durable clothing as well as paved the way for corporate social responsibility.
In 1897, Strauss donated money for scholarships at Berkeley where half of the recipients were women. During the great earthquake and fires of San Francisco in 1906 the main showroom was destroyed, but the company persevered, extending credit to customers and keeping employees on the payroll. Since then, the company has led the way in offering HIV/AIDS education for its employees, has won awards for its portrayal of disabled individuals in ad campaigns, and has launched initiatives aimed to stamp out racism in America.
On the fashion front, the company created the first blue jean for women in the 1930's, introduced the wrinkle-resistant STA-PREST® slacks in 1964, introduced the successful Dockers® line in 1983, and in 2003 introduced the Levi Strauss Signature® brand line of value-priced quality jeanswear for men, women and children.
Levi Strauss — clothes you will love from a company you can trust.