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Focus SUP Hawaii

Focus SUP Hawaii
Surfing always played a pivotal role in the lives of Nitzan Benhaim, Jacob Benzvi, and Tal Meirovitch. It pretty much dictated where they ended up.

In late 2008, the three surfers made the decision to open Focus® Surfboards and produce boards that they believe in; only the best in quality and value. With Nitzan in Hawaii, Jacob in California and Tal in Israel, they were well-positioned to bring Focus boards to very diverse markets.

They started with just three shapes and now the lineup has grown to 24 SUP boards and a full line of SUP-dedicated accessories. They've teamed up with Body Glove®, Standup Paddlesports® (Santa Barbara, CA) and Surf Diva®, and have brought Focus SUP Hawaii to a worldwide distribution level as a top SUP builder.

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